Recently, at the 31st China International Radio and Television Information Network Exhibition held in Beijing, the scale deployment of ultra-high-definition plug-in micro set-top box was officially launched. This move is not only conducive to improving the TV viewing experience, but also shows the progress of new technologies and new equipment on the application side, bringing new opportunities to the product markets such as TV sets and set-top boxes.

In recent years, mobile devices have developed rapidly. In contrast, many TV products have complex operations and lagging functions. A TV needs to be equipped with multiple remote controls and complex connections of set-top boxes, making watching TV a hassle. Although relevant entities have made a lot of efforts in service awareness and innovation capabilities, they have failed to meet consumers' demand for intelligence, convenience and high-definition, and product sales have continued to be sluggish. At present, with the State Administration of Radio, Film and Television carrying out rectification work on issues such as the charges and complex operations of TV "mastiff dolls", industry standards have been continuously improved and various chaos have been corrected. While the governance work has achieved remarkable results, the launch of ultra-high-definition plug-in micro set-top boxes and general remote controls has provided an opportunity for hardware upgrades and high-quality development in the entire industry from a technical level. In the long run, whether TV can truly attract viewers needs to be continuously working on user experience, product quality, etc. to achieve the resonance between technology and content.

Pay attention to user experience, easy operation and better use. With the improvement of public living standards and changes in viewing habits, television, as part of family life, has gradually transformed into improved consumer goods. This requires TV manufacturers to pay attention to user needs in a timely manner and enhance product experience and added value. For example, optimize product design in the direction of improvements such as set-top box integration, watching TV with one remote control, mobile phone remote control, voice control, etc. Manufacturers should provide detailed services, while integrating more humanized functions such as intelligent interconnection and voice interaction, and increasing personalized services for users' usage habits and viewing preferences.

Improve product quality, low consumption, high definition and better look. At present, the smart TV screens of major manufacturers are getting bigger and bigger and clearer. Consumers usually compare prices when purchasing. Only cost-effective products that take into account quality and price can be more competitive. For example, in the first quarter of this year, MiniLED TVs increased by as much as 520.4%. In the process of transformation and upgrading in all fields and the entire chain, business format integration and model innovation have become the norm of industry development. All parties should work closely together to develop new technologies and launch new products, and strive to improve the compatibility and interoperability of various equipment in the TV industry to better meet consumers' high-quality audio-visual needs. (Tan Haojun)

[Editor in charge: Zhao Qiuyue]