According to Maoyan Professional Edition data, as of 21:00 p.m. on May 5, 2025, the total box office during the May Day holiday in 2025 (May 1 to 5) was 743 million, the total number of viewers was 18.798 million, and the total number of moviegoers was 2.321 million. The top five films in the box office during the period were "Dunting Queen" 191 million, "King Hunting Game" 133 million, "Princess Ghost" 69.455 million, "A Good Start" 64.623 million, and "Thunder Special Attack Team*" 64.567 million.

　　Lai Li, a market analyst at Maoyan Entertainment, said that the overall box office performance of May Day in 2025 has shrunk significantly. Although there are many films released during the schedule and cover a wide range of types of themes, due to the lack of large-scale top films, the pre-sales situation before the screening and the popularity of the market after the release of the film are average. The market did not exceed 200 million yuan in a single day. In the final schedule, only two films achieved a box office of over 100 million yuan, and the total box office of the schedule fell by more than half year-on-year. Overall, the performance of the top 2 new films in May Day is relatively stable, but many new films are not as expected. The Spring Festival film "Nezha: The Devil Child's Trouble" began to surpass a number of new May Day films on the second day of the schedule, maintaining the third and fourth place in the single-day market.

　　In addition, Chen Jin, a data analyst at Lighthouse Professional Edition, said that in terms of audience portraits, the proportion of male audiences in May Day this year overall reached 43.8%, an increase of 38.6% compared with the same period last year. The proportion of male audiences in "Thunder Special Attack Team" and "King Hunting Game" was 62.3% and 51.4% respectively, while "Ghost Princess" and "Dunting Queen" were more prominent in female audiences; "Thunder Special Attack Team" and "Ghost Princess" had obvious advantages in first- and second-tier cities, while in third- and fourth-tier cities, The most outstanding and most subdued film is still "Nezha: The Devil Child's Fighting the Sea"; in terms of age, "The Lost World is My Love" and "The Ghost Princess" are more popular among young viewers under the age of 25. "Nezha: The Devil Child's Fighting the Sea" has the most outstanding viewing ratio of multiple people over 35 years old, and it is still the first choice for most family viewers. In addition, new audiences and low-frequency viewers in the market also choose to watch "Nezha: The Devil Child's Fighting the Sea" as well. These are the main reasons why the film can still enter the top four box offices during the May Day holiday.

　　In terms of cities, Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Wuhan, Suzhou, Hangzhou, Chongqing and Xi'an temporarily ranked among the top ten cities in the first three days of the May Day holiday. The box office rankings in cities such as Wuhan, Suzhou, Nanjing, and Dongguan have improved compared with last year.

　　This year is the year of Chinese film consumption. As of May 5, the box office of movies in 2025 reached 26.309 billion, an increase of 30.7% compared with the same period last year, continuing to lead the global film market. Among them, "Nezha: The Devil Child's Trouble" had a box office of over 15.37 billion, with outstanding contributions and significantly breaking the highest box office record in the global single market. (Text/Beijing Youth Daily reporter Xiao Yang)

[Editor in charge: Tang Wei]