Xinhuanet Deqing, May 9 (Zhong Yuquan) On May 9, the "2025 Brand High-Quality Overseas Forum" hosted by Xinhuanet and Xinhua News Agency New Media Center was held in Deqing, Zhejiang. Tian Maohua, executive general manager of Qiannianzhou New Materials Technology Group Co., Ltd., deeply analyzed the complex situation in the current home furnishing industry, and focused on how home furnishing enterprises can start from the leap in new quality productivity, cultural empowerment and integration innovation, overseas strategic layout, etc., to establish a new home furnishing industry ecosystem in the changing situation.

  The home furnishing industry with challenges and opportunities

  Tian Maohua said: "At present, the global economic situation is complex, the home furnishing industry has entered a period of change, the market demand structure continues to be optimized and upgraded, and industry competition has entered a new stage. Enterprises must not only adapt to the demand changes brought about by the cyclical fluctuations of the real estate market, but also face the production capacity optimization issue in the adjustment of industrial structure."

  However, Tian Maohua also pointed out: "The challenges often bring about opportunities." Driven by the dual driving of policies and markets, the home furnishing industry ushered in a series of new development opportunities.

  "In China, the dual-carbon strategy has been steadily advancing, and the green building materials certification system has been improving day by day, which has expanded a broad market space for environmentally friendly plate companies. The policy of exchanging old for new national subsidies continues to ferment, the demand for renovation of existing houses and kitchen and bathroom renovation is strong, and antibacterial and aging-friendly products have become a necessity. At the international level, the construction of the Belt and Road Initiative has promoted the continuous growth of overseas engineering contracting scale, creating favorable conditions for enterprises to go overseas."

  Technology-driven to consolidate the foundation of new ecological

  In terms of technology-driven development, Tian Maohua introduced: "Millennium Zhou vigorously deploys five major smart factories, introduces advanced domestic and foreign production lines and industrial 4.0 cutting-edge equipment, and reconstructs the production system through intelligent upgrades and reconstruction, realizes digital control of the entire process, meets international emission standards, and has a comprehensive utilization rate of timber reaching 99.5%.

  Tian Maohua said: "We empower product innovation with environmental protection technology, and independently developed patented technologies such as zero-aldehyde addition, antibacterial and mildew prevention have formed an industry technical barrier."

  With its continuous scientific and technological innovation, Millennium Zhou not only leads its peers in category innovation, but also builds a comprehensive innovation system and joins top scientific research forces to achieve remarkable achievements in standard formulation and patent acquisition, laying a solid scientific and technological foundation for the construction of a new ecosystem.

  Cultural empowerment enriches new ecological connotations

  According to Tian Maohua, Millennium Boat insists on using contemporary aesthetics to activate cultural genes and inject unique cultural charm into the new ecology. Official board suppliers for the Hangzhou Asian Games will be officially announced in 2023. In 2024, we will deepen the linkage of intangible cultural heritage, work with Zhu Bingren, the inheritor of the Copper Carving Kingdom, to propose to let the intangible cultural heritage go home; we will work with Yao Jianping, the inheritor of the Suzhou Empression Kingdom, to create oriental aesthetics; we will talk to Huang Xiaoming, the inheritor of the Wood Carving Kingdom, to explore the path of home integration.

  Based on the successively developed theme products such as the Humanities Liangzhu, Humanities West Lake, and Jinxiu Suyun, Millennium Zhou has built a high-end decorative ecological board system for pattern art awakening masters through measures such as the Pattern Color Culture Research Institute and the Pattern Design Competition, leading the new trend of home aesthetics with oriental charm, and enriching the cultural connotation of the new ecology.

  A new ecological map is expanded by a global perspective

  Tian Maohua said, "The Millennium Zhou Group deeply understands that promoting China's intelligent manufacturing and culture to the world is not only an opportunity given by the times, but also a mission shouldered by the company. Based on this, in 2025, we propose business policies such as global vision, value marketing, and digital operations. The global vision is based on the group's strategic plan, from going overseas to going overseas to manufacturing and finally realizing brand overseas."

  With its technological and product advantages, Millennium Zhou accurately anchors emerging markets such as Southeast Asia and the Middle East, and takes strong overseas products such as graphene black gold plates, and promotes localized production capacity and supply layout.

  Through the brand internationalization strategy, it will not only enhance the global influence of Millennium Boat, but will also feed back to the domestic market and enhance its competitive advantage in the domestic stock market.

  Finally, Tian Maohua emphasized: "The high-quality development of the industry cannot be separated from the internship of every company, and building a strong brand also requires the gathering and perseverance of every force." In the future, Millennium Zhou is willing to work with all walks of life to promote the home furnishing industry to a new era of green, intelligent and sustainable development.

  From May 9th to 11th, the 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang. The World Brand Moganshan Conference was co-founded by Xinhua News Agency Brand Work Office, China National Brand Network, etc., and has been held for two consecutive sessions. As one of the important activities of the 2025 World Brand Moganshan Conference, the "2025 Brand High-Quality Overseas Overseas Forum" is themed "New Challenges, New Opportunities and New Paths", bringing together the wisdom of all parties to jointly explore diversified development paths for brands to go overseas.

[Editor in charge: Li Lianzhang]