Xinhuanet Deqing, May 9 (Tang Wei) On May 9 , the "2025 Brand High-Quality Overseas Forum " hosted by Xinhuanet and Xinhua News Agency New Media Center was held in Deqing, Zhejiang. Bao Qingchun, Party Secretary and Director of Jilin Provincial Animal Husbandry Administration Bureau, said that Jilin sika deer is a " golden business card " carrying the cultural genes and health codes of thousands of years. As the core production area of ​​the national sika deer industry, Jilin Province is using technology empowerment and full-chain layout as the engine to accelerate the advancement of this traditional advantageous industry towards a goal of 100 billion.

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Bao Qingchun, Secretary of the Party Leadership Group and Director of Jilin Provincial Animal Husbandry Administration, made a speech.

Bao Qingchun introduced that sika deer is a symbol of auspiciousness and dignity in traditional Chinese culture. The history of artificial deer raising in Jilin has been more than 400 years and is known as the " Royal Deer Garden " . Relying on Changbai Mountain ecological resources, Jilin Province currently has 21,000 sika deer farms and 3,793 large-scale breeding farms . The sika deer planting resources, breeding scale, and antler production rank first in the country. At the same time, leading enterprises such as Jichun Pharmaceutical have used vacuum cooling drying technology, and have achieved a retention rate of product active ingredients of over 90% ; scientific research teams such as Jilin Agricultural University are solving the problem of access to the catalog of " medicinal and food " and promoting the development of high-value-added products; the intangible cultural heritage craft " Ma Ji Deer Antler " is combining with modern technology to create a fine product with both medicinal and artistic value ... Jilin sika deer industry is revitalizing new vitality through technological breakthroughs.

It is understood that Jilin Province has listed the sika deer industry as the core of revitalization, and plans to exceed 100 billion yuan in the entire industrial chain in 2027 , and build a world-leading sika deer breeding, processing, and cultural and tourism integration base in 2029 . Jilin is sincerely inviting global cooperation with an open attitude to optimize the business environment with professional services. " The sika deer industry is a gift from a healthy China and an opportunity to share with the world. " Bao Qingchun said.

From May 9th to 11th , the 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang. The World Brand Moganshan Conference was co-founded by Xinhua News Agency Brand Work Office, China National Brand Network, etc., and has been held for two consecutive sessions. As one of the important activities of the 2025 World Brand Moganshan Conference, the "2025 Brand High-Quality Overseas Overseas Forum " is themed " New Challenges, New Opportunities and New Paths " , bringing together the wisdom of all parties to jointly explore diversified development paths for brands to go overseas.

[Editor in charge: Tang Wei]