With the continuous improvement of national health awareness and upgrading consumption, the children's nutritional products market is booming at an unprecedented rate. JD Health data shows that in 2024, sales of children's mineral mining products increased by 96% year-on-year.

On May 8, JD Health and Xiaoxiao Umbrella and First Financial News released the "2025 Global Children's Organic Formula Nutritional Products Trend White Paper" (hereinafter referred to as the "White Paper"), which in view of the background of the upgrading of the concept of parenting for the new generation of parents, combined with market research and JD Health consumption data, an in-depth analysis of the current situation and future trends of the children's nutritional product market.

The results of the "White Paper" survey show that the safety of products and the nutritional content are sufficient are ranked among the top two factors for consumers, with a ratio of 53% and 44% respectively. JD Health data shows that the core consumer groups of maternal and infant nutrition products are currently young, knowledgeable, and high-income, with strong consumption strength and distinct consumption propositions. They are more inclined to choose products with authoritative certification, no additives, and non-GMOs.

As parents pay more and more attention to their children's health, the demand for nutritional products is becoming increasingly refined. The White Paper reveals a significant trend: children's immunity, height and brain development problems have become the health issues that parents are most concerned about. JD Health's data further confirmed that targeted and functional organic formula nutritional products such as vitamins and minerals, infant DHA, infant probiotics and infant lutein rank among the top in platform sales.

At the same time, the White Paper shows that more than 40% of consumers will choose comprehensive e-commerce platforms. Among them, JD Health provides consumers with an efficient, convenient and secure shopping experience with its professional supply chain network and rich genuine imported goods.

The White Paper also points out that China's organic formula children's nutritional products market is not yet fully mature. Faced with objective consumption pain points such as insufficient cognition, lack of trust, and price sensitivity, JD Health has proposed systematic solutions with professional brands such as Xiaoxiaoumeng. On the product side, continuously optimize taste, dosage form and packaging design to better meet consumer needs; on the service side, build a complete consumer education system to help parents scientifically choose nutritional products suitable for their children.

A relevant person in charge of JD Health Nutrition and Health Care Business said that the release of the "White Paper" provides in-depth insights into the children's organic formula nutritional products market, which will help further innovation and upgrade the children's organic formula nutritional products market. JD Health will continue to provide consumers with better quality and safer children's nutritional products to protect the healthy growth of children.

[Editor in charge: Bai Bixuan]