Consumption is the "ballast stone" and "stabilizer" of economic growth, connecting to the macroeconomic market on one end and the people's better lives on the other. Not long ago, the General Office of the CPC Central Committee and the State Council issued the "Special Action Plan to Boost Consumption", proposing 30 policy measures from eight aspects, including "supporting the accelerated development of new consumption." How to cultivate and strengthen new consumption according to local conditions and stimulate industrial vitality? How to make up for shortcomings, forge strengths, improve the consumption environment, and improve consumption quality? This edition will publish a series of comments starting today to observe new highlights of consumption and explore new space for growth.

　　——Editor

　　What kind of application scenarios can "embodied intelligence" + "health" bring?

　　Imagine: a dynamic blood glucose meter integrated with AI algorithm can predict the blood glucose curve in the next few hours, and combine the user's dietary habits to generate a personalized dietary plan; the smart mattress predicts the risk of human apnea through a pressure perception system, assists in adjusting the sleeping position before snoring, and turns on the fresh air system; a humanoid robot accompanys the elderly living alone to recall the past, chat about life, and conducts health testing...

　　Perhaps in the near future, all this will enter ordinary families.

　　Focusing on cultivating and expanding new consumption such as health consumption, the "Opinions of the State Council on Promoting the High-Quality Development of Service Consumption" has made special arrangements. The "Special Action Plan to Boost Consumption" clearly states: "Carry special actions to healthy consumption." With the support of favorable policies, healthy consumption has attracted much attention. How to seize the opportunity of digital intelligence, accelerate the release of potential vitality for healthy consumption, and add momentum to smooth the circulation of the national economy? We must not only focus on overall planning and balance, but also seize the opportunity to implement precise policies.

　　Dual-wheel drive, escorting new technologies with good policies.

　　Accelerating the layout and actively cultivating new quality productivity represented by embodied intelligence can lay a fertile ground and open up a blue ocean for the development of the big health industry.

　　Beijing, from launching the three-year action plan for embodied intelligence and planning to cultivate a trillion-level industrial cluster, to launching the universal embodied intelligence platform "Huisi Kaiwu" with one brain and one brain and multiple machines, to hosting the China Embodied Intelligence Conference, seizing the highland of scientific and technological innovation and drawing the industry's "construction drawing", the actions are frequent and prosperous. In spring, summer and autumn harvest, we will take the lead and cultivate new opportunities, and use more powerful and patient policies to promote the deep integration of scientific and technological innovation and industrial innovation. If you plant the seeds of hope, you will nurture more possibilities and empower the health field.

　　Go in both directions to allow supply and demand to resonate at the same frequency.

　　Pay attention to health, invest in health, and enjoy health. The response of "The country calls you to manage your weight" shows that people's health awareness is keeping pace with the times and their willingness to manage health is increasing. According to a relevant survey released by McKinsey, among the respondents, 62% of Chinese consumers regard health as the primary focus of their daily lives, significantly higher than 41% in the United States and 29% in the United Kingdom.

　　At the same time, the public's health consumption demand is becoming increasingly segmented and refined, and it is gradually shifting from "purchasing products" to "purchasing quality of life", and its expectations for high-quality health products and services are rising. For example, some people with mobility difficulties are eager for mass production of hip-assisted exoskeleton equipment as soon as possible. Only by striving to develop new products to lead the consumer trend, but also focusing on consumer needs to fill the market gaps, can we form a virtuous cycle and jointly expand the industry.

　　Double-dimensionality upgrade, all-round innovation scenarios and experiences.

　　In this regard, it is especially necessary to break prejudices and change ideas. For example, many businesses believe that young consumers quickly accept new technologies and pay more attention to consumer experience and emotional value. In fact, many elderly consumers also study ingredients lists and calories. When making purchasing decisions, they also look at the new feeling and enjoy themselves. A survey by the Beijing Municipal Bureau of Statistics showed that more than 80% of the elderly interviewed were willing to use smart products, and the one with the highest willingness to use them was health management. This requires merchants to accurately analyze and judge, target segmented groups, and reshape the consumer microenvironment from the two dimensions of scene and experience.

　　Thoughts also determine the way out. There is a "Zhushan Ecological Valley" in Linjiacun Town, Zhucheng City, Shandong Province. Health-rearing wooden houses priced at 1,000 yuan are very popular. Forest yoga courses make city people willing to pay for it, and they don't have to worry about selling strontium-rich mineral water from 3,000 meters underground. Where is the operation password? The key is to update the concept, change "selling scenery" to "selling health", and take advantage of health care agriculture to get on the express train of healthy consumption.

　　"China has moved from 'eating full' to 'eating well and eating healthy', which not only reflects the economic leap, but also carries people's unremitting pursuit of a better life." At the 2025 Annual Meeting of the China Development High-Level Forum, Sheng Rui'an, Global CEO of France, reflected that foreign capital continues to be optimistic about China's health consumption market.

　　Coordinate the relationship between an effective market and an effective government, make good use of digital and intelligent technology to empower, accelerate the development of the industry, create a better experience, and apply greater efforts and more precise measures. The prospects for healthy consumption are unlimited and the future is promising. (Li Haoran)

[Editor in charge: Ran Xiaoning]