Xinhuanet Deqing, May 13 (Nie Jing) On May 9, the "2025 Brand High-Quality Overseas Forum" hosted by Xinhuanet and Xinhua News Agency New Media Center was held in Deqing, Zhejiang. Lu Tonghua, chairman of Qiannianzhou New Materials Technology Group Co., Ltd., said in an exclusive interview that the brand is by no means a simple symbol of the product, but a vivid carrier of cultural heritage and a concrete expression of social responsibility. With the three core engines of technology-driven, cultural empowerment, and sustainable development responsibility practice, Millennium Zhou has opened up a unique path of brand upgrading in the fierce market competition, injecting new impetus into the development of the industry.

  Technological innovation drives new quality production to empower the development of prefabricated buildings

  Against the backdrop of the country's advocacy of the development of prefabricated buildings, Millennium Zhou takes scientific and technological innovation as the core driving force and builds a multi-level scientific research system of "one hospital, two stations, and multiple platforms" to promote the deep integration of industry, education and research. Lu Tonghua said that through three major paths of material innovation, technological breakthroughs and industrial chain collaboration, enterprises accelerate the transformation from traditional board materials to prefabricated building solutions.

  In terms of material innovation, Millennium Zhou broke through the boundaries of traditional boards and developed bamboo and wood prefabricated building materials to achieve the green transformation of "bamboo instead of plastic" and "bamboo instead of steel", and increased the processing utilization rate of bamboo to more than 90%; at the technical level, combined with Graphene Technology, the "graphene black gold plate" was launched, integrating antibacterial, antiviral, clean aldehyde and other functions into the scene-based product development of prefabricated building components and Bofeilun whole-house customization, to improve the environmental protection and functionality of building materials and whole-house customization products; in terms of industrial chain coordination, Millennium Zhou laid out a smart factory and a green circulation system, and realized full-process visual management and control through digital production, providing efficient and stable supply chain support for prefabricated buildings.

  "In the future, we will focus on the subdivided fields of wood and bamboo structure buildings and the whole-house customization field, promote the professional transformation of the industry through differentiated competition, and truly realize the value leap from green building materials to healthy spaces, from smart factories to ideal life." Lu Tonghua said.

  Cultural empowerment of social responsibility practice continues to create brand leadership

  On the one hand, the Millennium Boat takes the national tide design as a breakthrough point to deeply explore the rich connotations of oriental aesthetics. Using Liangzhu culture, the prosperous scenery of West Lake, the beautiful Su rhyme, and national customs as the source of inspiration, a series of original colors are launched to integrate the unique charm of traditional culture into modern home products; on the other hand, adhering to the green public welfare concept of "ten years of trees, a hundred years of shaping people", Millennium Zhou takes the initiative to assume social responsibilities and actively participates in public welfare actions in multiple fields.

  At the same time, Millennium Boat actively plays a leading role in the industry. Building the "ESG Six Green System", the products have passed a number of high-standard environmental protection certifications; the group and the Forestry Industry Association jointly released the "Double Carbon Five-Year Plan", participated in the formulation of industry standards, and released the "Green Human Habitat White Paper", etc. With its brand strength and industry contribution, Millennium Boat has won many awards on the international stage, further enhancing global brand awareness.

  Accelerate overseas response to global market challenges

  With the continuous deepening of economic globalization, more and more Chinese companies are taking the initiative to sail and actively participate in international market competition.

  At the forum, the review results of the "2025 Brand Overseas Typical Cases Collection" initiated by Xinhuanet and Xinhua News Agency New Media Center were officially announced, and Millennium Boat was selected. "The Millennium Boat is accelerating its internationalization process, and is gradually deploying from point to surface in the Middle East and Southeast Asia." Lu Tonghua said that in the next step, the Millennium Boat will focus on "technology output + localized operation", through the dual track parallelization of localized companies and distribution models, combined with business development, and build overseas factories and warehousing bases in stages, completing the comprehensive layout from trade to manufacturing and overseas, and ultimately realizing brand overseas.

  In his opinion, the biggest challenge in expanding overseas markets comes from market differences and supply chain management. There are differences in overseas consumers' environmental standards and design preferences. Millennium Zhou will respond through local research and development, cultural integration design, and incorporating oriental aesthetic elements. In terms of supply chain management, relying on Rizhao Port hub and overseas production base, we optimize the logistics network, reduce cross-border costs, strengthen the digital middle platform, and improve the response efficiency of global supply chains.

  Anchoring the "dual carbon" goal, deepening green and intelligent manufacturing

  At a time when consumers' demand for home environmental protection is rising, green and healthy have become the core competitiveness of the home building materials industry. Lu Tonghua said that the Millennium Boat will carry the green concept throughout the entire product life cycle. Renewable bamboo and wood raw materials are used at the source to ensure the addition of zero dextides; develop functional boards such as antibacterial and net aldehydes to protect family health with products such as graphene black gold plates; promote circular economy, and the comprehensive utilization rate of wood reaches 99.5%. "Our next plan is to promote the popularization of green certification in the industry and jointly build a low-carbon ecosystem with the upstream and downstream," he said.

  In the interview, Lu Tonghua emphasized that Millennium Boat is driving technological innovation, supporting green intelligent manufacturing, and linking industrial collaboration, making precise efforts from multiple dimensions, innovation drives industrial upgrading, and driving industrial transformation and upgrading through continuous innovation, and making every effort to inject corporate momentum into achieving my country's "dual carbon" goal.

  At the technical level, low-carbon building materials are developed and bamboo applications are promoted; the five major smart factories have achieved energy consumption control through Industry 4.0 equipment and digital platform, and Rizhao Factory was rated as a "national green factory"; they have joined forces with scientific research institutions of universities to layout prefabricated building industrial parks, and advocate jointly building green standards to lead the high-quality development of the industry.

  He believes that Millennium Boat will continue to be based on green and innovation, providing a sustainable "Chinese model" for the high-quality development of the home furnishing and building materials industry, and demonstrating the responsibilities and commitment of Chinese companies in the global market.

  From May 9th to 11th, the 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang. The World Brand Moganshan Conference was co-founded by Xinhua News Agency Brand Work Office, China National Brand Network, etc., and has been held for two consecutive sessions. As one of the important activities of the 2025 World Brand Moganshan Conference, the "2025 Brand High-Quality Overseas Overseas Forum" is themed "New Challenges, New Opportunities and New Paths", bringing together the wisdom of all parties to jointly explore diversified development paths for brands to go overseas.

[Editor in charge: Li Lianzhang]