On May 10, the "Healthy Consumption Reassuring Consumption Education Communication Action-Healthy China Tour Special Action" (hereinafter referred to as the "Dissemination Action") was officially launched during the "China Food, Drug, Medical Devices, Cosmetics New Quality Productivity and High-Quality Development Conference".

Mao Zhenbin, President of the China Food and Drug Enterprise Quality and Safety Promotion Association and former Director of the Inspection Bureau of the State Food and Drug Administration, Liang Aifu, former Party Secretary of the China Consumers Association, Li Tiejun, Chairman of the China Dental Disease Prevention and Control Foundation, Li Yujia, former Inspection Commissioner of the State Administration for Market Regulation, Zhao Wenfeng, General Manager of the Oral Health Division of Heliang China, Qi Peilin, Head of Commercial Access in Heliang China, and other guests attended the launching ceremony.

(From left: Qi Peilin, Li Yujia, Mao Zhenbin, Liang Aifu, Li Tiejun, Zhao Wenfeng)

At the expert seminar held at the same time at the conference, experts from the fields of market supervision, food and drugs, consumer rights protection, oral health, media communication, and industry and enterprise representatives discussed the outline ideas of communication actions. The communication action will actively respond to the relevant requirements of special actions to boost consumption and special actions to promote healthy consumption, publicize and promote health concepts and knowledge, carry out the "Tooth-Healing China Tour Special Action", and empower consumers to make healthy choices through health promotion work such as consumer education and health education, and improve oral health.

Mao Zhenbin, President of the China Food and Drug Enterprise Quality and Safety Promotion Association and former Director of the Inspection Bureau of the State Food and Drug Administration, delivered a speech at the seminar. Mao Zhenbin pointed out that industries such as food, medicine, medical devices, cosmetics, etc. are related to the life safety, quality of life and healthy lifespan of the general public. Healthy consumption and safe consumption are hot and painful points that consumers pay attention to. The "Communication Action" working group has gathered experts from many parties to discuss the communication outline of the "four pillars and eight pillars" of the communication action. It is a collective solution to solve problems and a consensus gathering of sparks.

Liang Aifu, former Party Secretary of the China Consumers Association, pointed out that the communication of consumer education is committed to protecting consumers' right to know, thereby improving their own awareness of rights and improving their independent consumption capacity. On this basis, consumers' legitimate rights and interests such as independent choice and fair trading rights can be further protected, so that consumers can truly achieve scientific understanding and rational choices, and create a safe, safe and fair consumption environment.

Li Yujia, former inspector of the Law Enforcement Inspection Bureau of the State Administration for Market Regulation, emphasized that implementing national laws, regulations and quality and safety standards without fail is the primary and basic prerequisite for optimizing the consumption environment and promoting the improvement of consumer quality. At present, the phenomenon of breaking through the bottom line and red line in the field of healthy consumption is still widely present. While spreading the consumer values ​​of "scientific consumption and rational consumption" to consumers, it is also necessary to convey the operators the sense of responsibility of operating in accordance with the law.

Zhang Jinjing, former inspector of the Special Food Department of the State Administration for Market Regulation, pointed out that the focus of communication work should first let consumers realize that the product is safe and reliable, and that it can be functional and healthy based on safety. This requires that in the process of market behavior, scientific evidence-based as the basic principle is needed, and a claim method consistent with scientific consensus is required to convey complete, comprehensive and accurate information to consumers.

During the meeting, the guests also discussed the consumption manuals, popular science videos, public welfare communication and other work related to the communication actions.

[Editor in charge: Sun Hui]