The TV series "A Good Life" was jointly created by CCTV, Shangshi Film and Youku, a subsidiary of Shanghai Radio and Television. It is filmed and produced with 4K ultra-high-definition technology. After the broadcast, it not only achieves good ratings and reputation on large and small screens, but also has deep integration into Shanghai's urban landmarks, fully displaying the core of Shanghai style, and linking resources from all parties, becoming another masterpiece of "Shanghai-made TV series".

　　In recent years, Shanghai has always been committed to promoting the high-quality development of "Shanghai-made TV series", vigorously supporting and encouraging the creative subject to base itself on Shanghai's urban development and focusing on realistic themes, and constantly expanding diverse theme innovations around urban construction and industry development. "Small series" focusing on family education themes (including "Small Farewell", "Small Joy", "Little Desiring", and "Xiao Min's Family"), medical themes "Ask Heart", "Science of Heart", "Red Heat" with scientific and technological innovation themes, "Flower Flowers" and "City in the City" with financial themes, etc. Now, "A Good Life" has entered the "Shanghai Life + Insurance Industry" and has achieved success again.

　　"A Good Life" is an innovative expression of "Shanghai Culture" in the new era. Through the creative concept of seeing the big picture from the small, this drama tells the protagonist's ups and downs in the workplace and counterattack in the insurance industry, and closely combines the social issues behind the insurance policy with the humanistic care of the city, allowing the audience to "read" Shanghai while watching the drama and feel the warmth and depth of the city. The play is very "Shanghai" in audio-visual language, character creation, and ideological connotation, expressing the city's urban spirit and Shanghai culture genes of "encompassing all rivers and pursuing excellence". The whole play carefully selected many real life scenes for shooting, showing a Shanghai-style lifestyle that pursues quality and is down-to-earth. Hu Manli, played by Sun Li, shows unique urban wisdom and tenacity in her work and life, allowing Shanghai-style culture to penetrate from the screen to reality. She is busy managing her life, and while enduring all kinds of pressure, she still maintains the background of kindness. The work captures the characteristics of the insurance industry that penetrates into all aspects of urban life, namely: the backend is composed of precise calculations and professional design, while the front desk connects thousands of households and various life forms through human links.

　　"A Good Life" is a vivid practice of the integration of urban culture and tourism. This drama has been filmed in Shanghai for a large number of live scenes, presenting nearly 90 urban and regional landmarks throughout Shanghai. These scenes are not only the background of film and television dramas, but also the key elements that promote the development of the plot. From the dazzling night view of the Oriental Pearl to the urban fireworks of Shikumen Alley, from the modern prosperity of Hongqiao CBD to the texture of life in the old city of Songjiang, it fully demonstrates Shanghai's urban characteristics of "the sea is inclusive and inclusive". From the Municipal Culture and Tourism Bureau to the Cultural and Tourism Bureaus of various districts and landmark management units, they responded positively and made deep integration and resonance with Shanghai's cultural and tourism aspects. During the past May Day holiday, the drama team joined forces with online platforms and cultural and tourism enterprises to carefully design the same check-in routes for four episodes: "Around the Oriental Pearl", "Literary Wutong District", "Battlehouse Retro" and "On the Wild Fun", for different groups of people, which were popular among drama fans and tourists. This "film and television IP + offline experience" model is a vivid practice of the new paradigm of Shanghai's cultural and tourism integration.

　　"A Good Life" is a creative breakthrough in the "financial trilogy" of Shanghai's industry. Building an international financial center is an important task and mission of Shanghai. The Shanghai film and television industry accurately grasps the current and storylines of the theme of "financial", and has emerged masterpieces focusing on the financial industry, forming the "financial trilogy" of Shanghai-made TV series. "Fanhua" focuses on the capital market in the early stages of reform and opening up, "City in the City" depicts the game and human nature in the development of modern banking industry, while "A Good Life" connects people's livelihood issues such as medical care, pension, and marriage through the insurance industry. The success of this series of works fully reflects the in-depth exploration of financial themes by "Shanghai-made TV series". Judging from the creation of urban reality-themed dramas, "A Good Life" breaks the sense of suspension of some urban dramas, conveys the resilience spirit of "hard to pass by", meets the audience's demand for authenticity, and provides a new paradigm for urban drama creation.

　　(The author is Luo Yi, deputy director of the Shanghai Municipal Bureau of Culture and Tourism and Shanghai Municipal Radio and Television)

[Editor in charge: Susan]