Data source: JD.com Consumer and Industrial Development Research Institute

  In the fast-paced modern life, sleep problems have troubled more and more people and have also given rise to a booming sleep economy. The "2025 China Sleep Health Survey Report" shows that the sleep distress rate among people aged 18 and above in my country is 48.5%, and this ratio is gradually increasing with age. In 2024, the size of my country's sleep economy market is expected to exceed 500 billion yuan.

  From listening to sleep aid music, to improving the bedroom environment, to taking health products and using smart sleep aid products, people have adopted a variety of ways to get a good night's sleep, and consumers' demand for sleep aid products is increasing day by day. Online consumption data shows that the transaction volume of sleep aid aromatherapy products in 2024 increased by 5.9 times year-on-year; the transaction volume of snoring devices, sleep probiotics, hotel sleep mattresses, etc. increased by more than 100% year-on-year.

  With the advancement of technology, smart sleep aid products have emerged. In 2024, the transaction volume of smart mattresses increased by 80% year-on-year, and smart bracelets, smart pillows, temperature control quilts, etc. have also attracted much attention. Smart sleep aid products are supported by AI algorithms and computing power, and can collect vital signs and environmental data. Through precise monitoring and active intervention, they can achieve healthy management throughout the sleep process. They are a new choice for consumers, especially young people. In addition to the popular products supported by "black technology", sleep consultation and sleep therapy services have also emerged. Consumers hope to obtain more professional sleep guidance and solutions.

  As people continue to pay attention to sleep quality, traditional sleep-sleeping products such as blackout curtains, eye masks, earplugs, etc. continue to be popular, and personalized smart sleep-aiding products are becoming increasingly popular. The advancement of technology and the diversification of consumer demand have provided a broad space for development for related companies. At present, there are still problems such as insufficient normative and regulatory, uneven product quality, and exaggerated publicity in the industry. Enterprises should improve the technological content and quality of products through technological innovation and provide consumers with more accurate sleep solutions; regulatory authorities need to further standardize the sleep economy market to ensure product quality compliance; at the same time, they should also strengthen popularization of sleep knowledge, so that consumers can view various products rationally and make more scientific consumer decisions.

[Editor in charge: Nie Jing]