Google is in final negotiations to acquire Canadian eye-tracking technology developer AdHawk Microsystems, as the search giant seeks to re-enter the head-mounted devices and smart glasses market.
People familiar with the matter said that Google intends to acquire AdHawk for $115 million (about 835 million yuan), including $15 million in future payments, which will depend on whether AdHawk achieves performance targets. The agreement is expected to be completed this week, but since the deal has not yet been signed, the negotiations may still break down at a later stage.
Founded in 2017, AdHawk has developed the chips, hardware, and software needed to enable advanced eye tracking capabilities. The company has launched glasses called MindLink and has made the technology available to manufacturers, allowing devices to determine where a user is looking. AdHawk's main selling point is its low-power components, which can analyze a user's cornea and pupil faster than competing sensors.
Google was a pioneer in smart glasses technology, launching Google Glass more than a decade ago . However, the product never sold well and was discontinued two years ago. Since then, however, Google has discussed returning to the smart glasses market, citing the promise of artificial intelligence. In addition to its partnership with Samsung , Google has been testing new glasses prototypes for years. Eye tracking technology, especially with low-power components, could help Google bring these designs to market.
A Google spokesperson declined to comment as of press time. AdHawk has not yet responded to a request for comment.