The Ministry of Commerce and six other departments jointly launched the "Shopping in China" series of activities, aiming to focus on four major areas: initial economics, boutique shopping, exquisite food, exciting tourism and exquisite exhibitions.

According to the Ministry of Commerce, the Ministry of Commerce, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism, the State Administration for Market Regulation, and the General Administration of Sports recently launched the "Purchase in China" series of activities at the 5th China International Consumer Products Expo in Hainan.

In order to thoroughly implement the decisions and deployments of the CPC Central Committee and the State Council on boosting consumption and expanding domestic demand, and accelerate the implementation of special actions to boost consumption, the Ministry of Commerce and six other departments recently jointly issued the "Notice on Organizing and Carrying out a Series of Activities in "Purchase in China" (hereinafter referred to as the "Notice"), and deployed various places to focus on the initial launch economy and hold the first show and the first show and colorful and diverse forms of special activities around the four major areas. Among them, in terms of boutique shopping, key pedestrian streets, business districts and shopping malls, supermarkets, outlets, departure tax refund stores and other enterprises are organized to carry out promotions for the benefit of the people, launch new and excellent products for the first time, and help consumers to purchase good products from all over the world. In terms of exquisite food, various food markets, cooking skills exchanges, and ingredient expos are organized to promote food lists, food maps, and food stores. In terms of exciting tourism, a number of high-quality tourism routes have been launched and tourism consumption guides such as special check-in places have been released. In terms of exquisite exhibitions, a number of domestic and foreign fine art performances, high-standard sports events, and high-quality cultural and museum exhibitions have been introduced and held. By creating an internationally influential brand of consumer expansion activities, expanding the supply of high-quality goods and services, innovating diversified consumption scenarios, promoting the in-depth integration of business, tourism, culture, sports and health, creating an internationally friendly consumption environment, further releasing the potential of diversified and differentiated consumption, promoting consumption quality improvement and upgrading, and continuously enhancing the attractiveness and reputation of China's consumer market.

"The 'Shopping in China' series of activities should be very effective in driving cultural tourism in various places, including the products that debuted and debuted, which are all very attractive, and this is all stimulating and driving domestic demand. We will also combine some business districts in tourism products, such as Joy City, Nanjing Road, Huaihai Road, Xintiandi, etc., because instant shopping will occur during the tourism process. Shanghai's Yuyuan is a good case. Many time-honored shops, traditional gifts, and first-time products are very popular, and also drive cultural tourism and shopping consumption. It is also mentioned in the 'Notice' that it is to promote the in-depth integration of business, tourism, culture, sports and health, create an internationally friendly consumption environment, and promote the quality and upgrading of consumption. For example, the previous F1 packaged tickets, tourism routes, etc., which is the coordinated development of cultural tourism, sports events and shopping, which is also very conducive to driving inbound tourism." Zhou Weihong, deputy general manager of Spring and Autumn Tourism, told the First Financial Daily reporter.

It is reported that from March 21 to 23, the 2025F1 China Grand Prix will be held in Jiading, Shanghai. Data from the official WeChat official account of "Shanghai Jiading" showed that there were more than 220,000 viewers on site, breaking the record for watching games last year. According to preliminary statistics, the 13 commercial enterprises participating in the "F1 vote root linkage" in Jiading had sales of 112 million yuan, an increase of 7% month-on-month last weekend; and the passenger flow was 1.27 million, an increase of 17% month-on-month last weekend.

Zhu Danpeng, vice president of the Guangdong Food Safety Promotion Association, believes that recently, not only the Ministry of Commerce and other six departments have launched a series of "Buy in China" activities, but various places have also issued some guidance on boosting the activity of the catering market. This is an important means for the country to stimulate domestic demand and an important measure to boost consumption. It is not difficult to see that the catering industry has developed rapidly in recent years and is the most dynamic track in the entire fast-moving consumer goods industry. Overall, the series of activities of "Purchase in China" will have a very leading guiding role in stimulating domestic demand.

In the industry's view, with the continuous release of policy dividends, the catering industry is pushing the shift from scale expansion to high-quality development. Those companies that can grasp the trend of consumption upgrading and realize the resonance of cultural value and commercial value will take the lead in the new round of industry reshuffle.