On April 11, the Forum on Cross-border Innovation and Integration Development of the Construction Ceramics and Sanitary Ware Industry was held in Foshan, Guangdong. The forum is themed "Solidify the foundation and strengthen the foundation, expand and extend", and gathers innovative development forces inside and outside the industry, deeply discusses and cultivates the industry's new quality communication ecology, and explores the path of digitalization and service-oriented transformation and upgrading of the architectural ceramics and sanitary ware industries.

  Nearly 200 representatives from the construction ceramics, sanitary ware industry associations, upstream and downstream enterprises, digital service enterprises, and media attended the meeting.

  Gather forces and build platforms to speak out together for the high-quality development of the industry

  To show the innovative development of the architectural ceramics and sanitary ware industries, it is an important part of promoting cross-border innovation and integrated development of the industry and an important topic of this forum.

  Gong Wei, vice president of the China Building Sanitary Ceramics Association, said that the future of the industry is not only about "making a good brick and a toilet", but also about reconstructing value with a cross-border thinking. We must take an open attitude, break down industry barriers horizontally, extend the information chain vertically, and build a coordinated development ecosystem for the industry's transformation and upgrading.

  Li Li, general manager of Xinhuanet's Human Residence Life Department, said that Xinhuanet will build a communication platform with the China Building and Sanitary Ceramics Association to jointly tell good stories about industry technological innovation, service innovation, and brand building, and help the industry transform and upgrade and high-quality development.

  The forum gathered industry corporate brand leaders and media representatives to plan new ideas and explore new methods to tell good stories about high-quality development of the industry. The forum held a special seminar on industry brand building at the same time. The brand leaders of leading companies and the heads of relevant channels of Xinhuanet held discussions on how to truly and objectively show the innovative development of the industry through content innovation, collaborative communication, resource integration and other methods, and jointly speak out for the high-quality development of the industry and create a good public opinion atmosphere.

  The White Paper on Digital Transformation of Construction Ceramics was launched

  Digital transformation is the key force driving the technological upgrade of the construction ceramics industry and the reconstruction of the entire process of the industrial chain.

  The "White Paper on Digital Transformation of Building Ceramics" project was launched at the forum to respond to the industry's digital transformation needs. Representatives from China Building Sanitary Ceramics Association, Xinmingzhu Group Co., Ltd., Guangdong Jianyi (Group) Ceramics Co., Ltd., Marco Polo Holdings Co., Ltd., Guangdong Dongpeng Holdings Co., Ltd., Keda Manufacturing Co., Ltd., ByteDance Beijing Feishu Technology Co., Ltd., Tencent Enterprise WeChat and other units jointly launched the "White Paper on Digital Transformation of Building Ceramics" project.

  All parties stated that taking the implementation of the White Paper on Digital Transformation of Building Ceramics as an opportunity, China's construction ceramics and sanitary ware industries will further promote digital transformation, reshape the production process with lean management, and maximize resource efficiency; break the data silos with collaborative mechanisms, and promote efficient linkage between design, manufacturing and delivery; expand the activation incremental space with services, and shift from single product delivery to a full life cycle service ecosystem.

  Digital integration service-oriented construction ceramics industry enters a critical period of transformation and upgrading

  The 2025 government work report proposes that we should promote the transformation and upgrading of traditional industries, accelerate the digital transformation of manufacturing, and strengthen the reconstruction of industrial bases and the research on major technical equipment.

  Taking intelligent manufacturing as an opportunity, China's construction ceramics industry continues to improve the level of refined management and optimized resource allocation, and uses data-driven quality improvement and efficiency improvement, cost and consumption reduction to promote the industry's green, low-carbon and high-quality development. As of the end of 2024, more than 40 factories in the construction ceramics industry have been included in the national green factory list.

  China Construction Ceramics Green Intelligent Manufacturing Demonstration Base continues to invest in intelligent manufacturing, digital management, personalized production, and green production, realize full coverage of 5G scenarios, create a panoramic digital twin system, realize industrial application of AI identification, upgrade the "one brick, one code" identification digital intelligence system, open up the closed loop of production, sales, research and city data, and build a "end-network-cloud-use" system throughout the entire chain, creating a benchmark for digital transformation of the construction ceramic industry.

  5G digital central control system of green intelligent manufacturing demonstration base of China Construction Ceramics

  Digital transformation is a key force in promoting the transformation of the construction ceramics industry from product-oriented to user-oriented.

  At the forum, the relevant person in charge of the company who settled the digital finished product delivery innovation demonstration platform in China's construction ceramics industry shared the development experience of improving lean intelligent manufacturing capabilities and optimizing service experience through digitalization, and reconstructing the company's core competitiveness.

  When the business boundaries of construction ceramic companies expand from selling materials to delivering finished products, digitalization is customer experience, risk control, and linking customers with service content; competitive advantages range from products to products + services + brands + marketing + organizations, digitalization is the connection between water and electricity, transparent and efficient; in the future, enterprises will establish their own vertical ecosystem, and digitalization is the infrastructure.

  Miao Bin, president of the China Building Sanitary Ceramics Association, believes that the industry is currently in a critical period of accelerated change. This conference is an exploration of the association's cross-border integration and innovation. Excellent companies in related fields have shared their development experience in the fields of digitalization and service. In the future, we hope that architectural ceramics and sanitary ware enterprises will anchor the direction of high-quality development, strengthen the integration of technology, services and ecology, build a new cross-border collaboration pattern, and jointly respond to the challenges of market changes.

[Editor in charge: Nie Jing]