The "old for new" policy can not only promote consumption upgrading, but also promote green development. For building materials companies, responding to national policies is not a simple business move, but requires standing at the height of the entire industrial chain and working with all parties to build a good ecology.

  In recent years, the home building materials industry has faced multiple challenges such as slowing the real estate market and weak consumer market. Against this background, the country has intensively introduced the "old trade-in" policy, aiming to stimulate the consumption potential of the existing housing market through subsidies and preferential measures and promote the stable growth and transformation and upgrading of the building materials industry.

  The "old trade-in" policy is of great significance to the stable growth of the building materials industry. With the deep adjustment of the real estate market, demand for the building materials industry has weakened and faced great downward pressure. The "old for new" policy effectively stimulates consumer demand, activates the existing housing decoration market, promotes the renovation of old houses, kitchen and bathroom, and has a significant driving effect on the building materials industry, especially home decoration and building materials products.

  The "old trade-in" policy is beneficial to building materials companies and consumers. How to make it easier to get rid of the old and more willing to change the new? From the corporate perspective, more building materials companies need to join the "old trade-in" action to provide consumers with high-quality products and services with discounted prices. The "2024 Building Materials Industry Old-for-New Action" launched last year, 43 key enterprises joined in, and formulated their respective "old-for-new" implementation plans and released them in a unified manner. These plans are launched in various channels such as various stores, online platforms, home furnishing stores across the country, providing consumers with diverse and convenient services and concessional discounts such as "delivery, dismantling, assembly, and collection". The key participating enterprises have also achieved significant results through actions.

  The "old for new" policy can not only promote consumption upgrading, but also promote green development. For building materials companies, responding to national policies is not a simple business move, but requires standing at the height of the entire industrial chain and working with all parties to build a good ecology. It is recommended that enterprises deeply integrate the "old for new" policy into long-term planning and increase product research and development in accordance with the policy key support directions. With the help of online and offline professional platforms, we will make efforts through multiple channels to accurately convey relevant information about the "old for new" policy, so that consumers can clearly understand the key points of the policy and promote the implementation of the policy in all aspects. In addition, compared with other consumer products "exchange old" and "renewal" of home decoration and building materials products, the "renewal" requires more complex installation and construction services, and enterprises should further improve service scope and timeliness.

  From the consumer side, as consumers pay more attention to health, green, low-carbon and intelligence, it will inevitably drive the consumption demand of high-quality building materials products such as green building materials; in turn, such consumption trends will also put higher requirements on the building materials industry. While creating new markets, the industry must also accelerate its green transformation. In response to green demand, the building materials industry should improve the green and environmental protection performance of decorative materials, avoid excessive pollutants such as formaldehyde, and create a green and healthy indoor environment; in response to low-carbon demand, promote high-performance insulation and thermal insulation materials, improve housing energy efficiency, reduce energy consumption and carbon emissions, and save usage costs; in response to safety needs, improve the durability of structural materials, develop functional materials with good waterproof and sound insulation effects to ensure the safety of the main structure.

  From the market perspective, building materials and home furnishing stores should strive to become one-stop offline main channel of "old trade-in". On the one hand, we must timely understand policy trends and requirements to ensure the effective implementation of the "old trade-in" policy; on the other hand, we must strengthen deepening cooperation with brand manufacturers and jointly launch more high-quality products and services that meet the policy requirements to meet consumers' diverse needs. Through measures such as increasing subsidies, providing free door-to-door dismantling and handling services with enterprises, and environmentally friendly treatment of old products, we will improve policy penetration and promote the industry to transform to green and service-oriented.

  In addition, relevant departments and institutions should closely combine the "old-for-new" action in the building materials industry with the "green building materials going to the countryside" activity, rely on key regions and leading enterprises, continue to carry out various forms of promotion activities to provide consumers with better products and efficient and convenient services, promote the improvement of building materials consumer goods, and allow more high-quality building materials products to benefit the lives of the people. (Zhu Junbi)

[Editor in charge: Li Lin]