China's cross-border e-commerce application is popular again in the United States!

No one expected that after the United States imposed excessive tariffs, a cross-border e-commerce application in China became popular in the United States. According to the technology website TechCrunch, China's cross-border e-commerce application DHgate (Dunhuang.com) has become popular in the United States. The app has jumped to the second place in the ranking of Apple's free apps in the US app store.

Perhaps stimulated by this news, cross-border e-commerce concept stocks continued to be active this afternoon, Sanshi Shares hit the daily limit in the afternoon, Jiuqi Shares and Lege Shares rose by more than 10%, and Huakai Yibai, Guangbo Shares, Xinghui Shares, Yiwang Yichuang and others ranked among the top gainers.

The State Council Executive Meeting at the end of March pointed out that cross-border e-commerce has a fast development speed, great potential and strong driving role, and has become an important force in my country's foreign trade development. We must do a good job in expanding the new round of cross-border e-commerce comprehensive pilot zones and further expanding the coverage. Shanghai held an executive meeting of the municipal government yesterday, requiring the continuous optimization of the cross-border e-commerce business environment.

Suddenly fire

After Trump raised US tariffs on Chinese imports by 145%, many Chinese suppliers and manufacturers began to produce TikTok videos to explain to consumers how the global luxury market actually works. The video explains that many people think they are made in Europe, clothing, handbags and other accessories, which are actually produced in Chinese factories. Affected by this trend, as of Tuesday morning, Beijing time, DHgate (Dunhuang.com) has become the second-ranked free iPhone app in the US AppStore, second only to ChatGPT.

As of Friday, April 11, the app ranked 352nd in the U.S. non-game free iPhone app rankings, rising to 6th on Sunday and third on Monday, according to app intelligence provider Appfigures. DHgate climbed to No. 2 on Tuesday on the ranking of free iPhone apps, including games.

According to TechCrunch, on April 12, the number of downloads of DHgate apps on AppStore and GooglePlay reached 35,400 times, an increase of 56% from its 30-day average downloads. Among them, the United States accounted for 17,300 downloads, an increase of 98% from the average 30-day downloads. On April 13, the number of installations on iOS platform increased to 117,500, an increase of 732% from the 30-day average. Among them, the number of downloads in the US market reached 65,100, an increase of 940%.

DHgate is a cross-border e-commerce company dedicated to connecting businesses and consumers with suppliers and manufacturers in China and other markets. DHgate's website said that the company currently offers more than 30 million products, covering categories such as electronics, home and toys, shoes and clothing, jewelry, health and beauty.

The DHgate app is reportedly a platform that can be purchased before luxury brands are labeled. The purpose of TikTok video creators is to emphasize that the United States' dependence on China is beyond imagination, because even American consumers think of as high-end European products are produced in China. These products are not all fast fashion and cheap products like the ones on Shein or TikTokShop.

Cross-border e-commerce daily limit surge

This is no new for anyone who understands global supply chains, but some videos have prompted TikTok users to seek ways to buy goods directly from Chinese manufacturers, leading them to use DHgate and other applications connecting the Chinese market. Similar apps Taobao ranked 10th on the iPhone free app rankings on Monday.

In addition, TikTokShop data shows that in the first month after the integration of the dual-platform system, the live broadcast GMV increased by 24 times, the number of platform sellers increased by 40%, 72 million e-commerce short videos emerged, and more than 2 billion live broadcasts and video content views were received, brand voice and sales exploded, and some brands exploded more than 10 times. It is understood that TikTok e-commerce has collaborated with Tokopedia to create a dual engine of "content + shelves" to help merchants go overseas.

In fact, using DHgate and other products is not a real solution to avoid Trump's tariffs, because at present, with some electronic products, all Chinese products exported to the United States will still be affected by tariffs. But the strong reaction from the manufacturers who made these videos was triggered by the tariff hike. As one TikTok commentator quipped, these trends are due to the U.S. claiming to have all the cards in the trade war, while China responded that “we made all the cards.”

This afternoon, the cross-border e-commerce sector ushered in a big rise. There were 15 stocks with an increase of more than 9%, and stocks such as Sanshi Shares may hit the daily limit by more than 10%.

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From a policy perspective, there are also many favorable expectations for cross-border e-commerce. The State Council Executive Meeting at the end of March pointed out that cross-border e-commerce has a fast development speed, great potential and strong driving role, and has become an important force in my country's foreign trade development. We must do a good job in expanding the new round of cross-border e-commerce comprehensive pilot zones and further expanding the coverage. We must promote the upgrading of the construction of cross-border e-commerce comprehensive pilot zones, promote regulatory innovations such as customs clearance, taxation, foreign exchange, and data flow, make good use of relevant foreign trade support policies to help enterprises expand markets, build brands, and develop better.

The Shanghai Municipal Government meeting also pointed out that we must continue to give full play to the advantages of Shanghai's ports, continue to increase transportation capacity guarantees, promote the implementation of policies that benefit enterprises as soon as possible, and effectively reduce costs and increase capacity for cross-border e-commerce companies. We must encourage enterprises to accelerate global layout, actively explore emerging markets, accelerate industry transformation and upgrading, promote enterprises to transform into high-value-added fields, realize the shift from "product overseas" to "brand overseas", and continuously build differentiated competitive advantages.

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