"This is a documentary dedicated to our eyes. Like food, it is our exploration of the sensory world. We have entered the story of color with many curiosity and doubts. We are not color experts, we are learners. After finishing this season, it is like reading a book." The first traditional color humanistic documentary "Looking for Color China" is being broadcast on Tencent Video. The film is another new attempt by the documentary producer Chen Xiaoqing's team after the food documentary. The film crew took a year, spanning many provinces, cities, Hong Kong, Macao and Taiwan, and using advanced imaging technology to record many traditional color techniques, opening up a journey of color discovery across thousands of years for the audience, and also opening up a new field of color, a humanistic documentary.

　　In the millennium scroll of Chinese civilization, every traditional color is the key to decode oriental aesthetics, and contains the unique spiritual wisdom and aesthetic philosophy of the Chinese. Now, under the impact of chemical colors, traditional colors are almost gone. Through cross-regional and cross-cultural color search, "Seeking Colors" builds an aesthetic bridge connecting tradition and modernity with unique narrative techniques, shooting language and music design.

　　The documentary constructs a narrative framework based on six theme colors, and each episode deeply interprets the unique cultural connotation of a traditional Chinese color. "Glorious national colors" show how the exclusive colors of the emperor evolved into folk bonds; "Unpredictable beauty" reveals the wisdom of Chinese people to communicate with heaven and earth through colors; "her color number" breaks stereotypes and explores the deep connection between women and colors; "I see the green mountains" presents the humanistic transformation of natural colors; "Flowers and Flowers" captures the vivid colors of folk life; "Where to find strange colors" explores the alternative existence in the traditional color spectrum.

　　After the documentary was first broadcast, netizens called "Looking for Color China" a color feast dedicated to the eyes, which made traditional colors "live" in the documentary: "I only realized after watching it that the silk in Suzhou and the blue and white in Jingdezhen are all metamorphosis of traditional colors in modern times. They have not changed, but just changed their way to live with us." "The black of Fuzhou lacquerware completely subverted my understanding of "black". It is not rigid black, but the warmth of red rhyme. The luster flow when painting is like putting a shiny clothes on the utensil. The lens is so textured." "I especially like the camera to clap the hands of craftsmen, such as threading needles, grinding cobalt materials, and making paint colors. These patterns and delicate colors are put together. Suddenly I feel that the beauty of traditional colors is not high, but with the stroking feeling of human fireworks."

　　"Looking for Color" continues Chen Xiaoqing's personal style since "China on the Bite of a Tongue", and is still a very textured and exquisite image and warm humanistic narrative. At the same time, the documentary has made some innovations in form, such as the perspective of first-person narrative and the new exploration of animation and layout design in the film. The production team creates a visual guide to Chinese traditional culture with beautiful visual language, and at the same time reinterprets Chinese colors from a modern scientific perspective to establish a color cognitive system for the audience.

　　Director Chen Xiaoqing personally served as the voiceover narrator for "Looking for Colors in China". He hopes that the documentary focuses on the precipitation and contemporary renewal of Chinese traditional colors in the historical soil layer, which can inspire more people to pay attention and love for this cultural treasure. As a creator who has successfully created multiple food documentary IPs, Chen Xiaoqing compared the cultural attributes of food and color, believing that both are sensory windows connecting people and the world. "Looking for Colors in China" hopes to use image language to awaken the public's perception of traditional aesthetics and help spread Chinese culture.

　　Chen Xiaoqing positioned his team as a "storyteller", aiming to put "stories of stories" on color research and let the audience perceive the relationship between color and life. He emphasized that documentaries not only attract the audience's attention through immersive viewing systems, dramatic expressions and rigorous presentation at the aesthetic level, but also convey the true color and cultural connotation. It is reported that "Looking for Color China" has been planned to be a three-season IP since its inception, and is expected to open a new track for color documentaries. (Beijing Daily reporter Qiu Wei)

[Editor in charge: Tang Wei]