OSIM Aosheng Zhou Manni: Closely follow user needs and drive full-living health solutions through data-driven

 Xinhuanet, Beijing, April 15 (Reporter Wang Richen) OSIM Aosheng, a massage chair brand from Singapore, has participated in the Consumer Expo for five consecutive years. At this year's Consumer Expo, OSIM Aosheng launched a number of new products with the theme of "Deep Sleep Deep Sleep".

Zhou Manni, Deputy Brand Marketing Manager of OSIM Aosheng (China)

  It is understood that OSIM Aosheng mainly exhibited the "care chair series" this time, including uDream Pro 5-sensored health chair and uLove3 pressure-reducing health chair. The exhibits all have clever designs to optimize the sleep environment and help sleep with the help of mental soothing, helping consumers to maintain their health while nourishing their "heart". At the same time, it also brought its first innovative work "Combination Sofa Massage" uDiva SOFA Sofa Queen to appear on the "first show stage" of the Disinfection Expo. There are also three new Miffy series co-branded products launched, suitable for home leisure, travel, office relaxation and other scenarios.

  "With the improvement of Chinese consumers' awareness of health management, the trend of shifting from 'experiential enjoyment' to 'long-term health management' is becoming increasingly prominent, and the personalized and technological 'ethics' era of intensive care has officially begun. In the past, the 'experiential consumption', which focuses on massage and physiotherapy, is gradually shifting to long-term health management covering daily monitoring and personalized intervention." Recently, Zhou Manni, deputy manager of brand marketing at OSIM Aosheng (China), said in an interview: "For OSIM Aosheng, the health consumption industry is becoming more segmented and paying more attention to comprehensive and long-term effects. The full-liminary health care solution we launched closely with data-driven full-living health solutions may be favored by more and more users."

  Regarding the sleep problems that most people are generally troubled by, Zhou Manni said that OSIM Aosheng has added sleep aid elements to product design based on creating a sleep environment and sootheing mental stress. The uDream 5-sensory health chair has a special "Sleep Time" health massage program. Through extremely gentle massage techniques, it cleverly integrates two spiritual soothing and auditory formulas of ASMR natural sound effects and Sitabo brain wave music, simulating the starry sky vision and the natural surrounding of warm halos to create a tranquil atmosphere and create an upgraded sleep solution.

  At the same time, OSIM Aosheng combines its own advantages and accumulation in the field of health technology to develop an intelligent health ecosystem centered on user needs to help more people achieve "Deep Sleep deep sleep". OSIM Aosheng starts from the direction of stress relief and innovatively applies AI pressure monitoring technology to the products, accurately monitor, track and manage the pressure value of each user, and customizes corresponding health massage solutions for them. Combined with OSIM Aosheng's massage technology such as V-hand massage and 4-hand massage, it relieves physical and mental stress and makes it easier for users to enter deep sleep.

[Editor in charge: Li Lin]

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