On April 23, the 2025 national cultural and tourism consumption promotion activity was launched in Zhengzhou, Henan.

  From April 2025 to March 2026, the Ministry of Culture and Tourism focused on vigorously boosting cultural and tourism consumption, held the 2025 national cultural and tourism consumption promotion activities, and held the National "May Day" Cultural and Tourism Consumption Week, Summer Culture and Tourism Consumption Season, National Day Cultural and Tourism Consumption Month, and Spring Festival Cultural and Tourism Consumption Month, as well as special home events, launching special cultural and tourism activities and people-friendly measures.

  All provinces (autonomous regions and municipalities) will participate in the activities and will combine holidays and local traditional folk customs and festivals and weekends to hold personalized and characteristic cultural and tourism consumption promotion activities, deepen the integration of online and offline, business, tourism, culture, sports and health consumption, promote special tourism models such as performances, film and television, events, and intangible cultural heritage to travel, create new consumption scenarios, and introduce more measures to benefit the people.

  Reporter: Xu Zhuang, Wang Sibei

  Production from Xinhua News Agency

[Editor in charge: Zhao Yang]