On April 23, the 15th Beijing International Film Festival "When Movies Meet AI - Opportunities and Challenges of the Film Industry under the Wave of Artificial Intelligence" film salon event was successfully held in the ancient building courtyard area of ​​Building 4, China Film Studio. The purpose of this event is to focus on hot topics in the film industry and to focus on the changes and impacts of artificial intelligence on film creation, production, distribution, screening and other links, as well as the opportunities and challenges created at multiple levels such as film creation and film industry.

During the event, five guests discussed "How AI will change the movie." Director Chen Guoxing pointed out that AI is a double-edged sword in film art creation. Its ability to quickly generate creativity, scripts, scene design and visual previews provides creators with a rich source of inspiration, making the creative process more efficient, and greatly shortens the creative cycle and reduces the creative cost. However, AI intervention may lead to over-reliance of creators and weaken artistic personality. AI lacks human emotional experience and deep thinking, and it is difficult to create works that are truly full of humanistic care and human insight. He called on creators to always maintain their dominant position, use AI as an auxiliary tool, dig into life into materials, adhere to the original intention of art in the process of collaboration with AI, achieve the perfect integration of technology and art, and create excellent film works with profound thoughts, exquisite art and excellent production.

Wei Ming, CEO of Sunglasses Tianhe, shared the application of AI in post-production such as movie special effects and visual effects. He believes that AI can quickly generate realistic virtual scenes and delicately shape the character image, greatly improving production efficiency and visual quality. In the field of post-production of movies, AI has huge potential for expansion and will continue to break through the boundaries of movie visual effects, presenting the audience with a more shocking visual experience and a more fantastic film world.

Lei Zhenyu, chief engineer of China Film, said that the widespread application of AI is a powerful driving force for promoting the industrialization of films. It optimizes all aspects of film production, improves the quality and production efficiency of works, and helps the film industry to achieve scale expansion and model innovation. But at the same time, AI will also bring a series of challenges to the film industry. He emphasized that in the face of the AI ​​wave, the film industry needs to work together to seize opportunities, resolve challenges, and achieve sustainable development of the industry through policy guidance and talent training.

Gong Bo, director of the Film Research Institute, analyzed the current status of AI application in the domestic film field. He said that AI is changing the way movies are created and produced, which can improve efficiency and expand creative space. Compared with Hollywood, although the application of domestic AI technology in the film and television industry started late, it has a high industry acceptance. It is optimizing general models through professional data training to achieve accurate connection with film production needs. The country will further encourage the integration of AI technology innovation and industry through policy guidance, and attach importance to and promote the formulation and development of industry-related technical specifications. However, the extensive use of AI also brings copyright and ethical controversy. As a relevant standard setting unit, the Film Research Institute is closely monitoring domestic and international progress and formulating industry technical specifications.

Chen Jun, director of the Technology Department of Beijing Film Academy, pointed out that in order to adapt to the development trend of deep integration of AI and film, film education must undergo a comprehensive transformation. On the one hand, we must adjust the curriculum system, establish an AI film production laboratory, strengthen interdisciplinary integration education, organically combine AI technology, computer science with traditional film art education, and cultivate students' technical application capabilities. On the other hand, we should pay attention to the cultivation of humanistic literacy and cultural understanding, improve students' aesthetic judgment and correction ability of AI output results, and encourage unique creative and artistic expression. In addition, it is necessary to strengthen AI ethics and critical thinking education, guide students to establish correct concepts of technology application, cultivate the ability to reflect on the impact of technology, balance local cultural expression and globalization technology, and cultivate a new generation of film talents with humanistic literacy, technical expertise and innovative spirit.

At the special historic node of the 130th anniversary of the birth of world films, the 120th anniversary of the birth of Chinese films and the 15th anniversary of the founding of Beijing International Film Festival, the guests jointly looked forward to the prospects and mission of Chinese films under the background of technological assistance and technological empowerment. Chinese films need to adopt the concept of "technology as the bone and art as the soul", adhere to humanistic values ​​in scientific and technological innovation, tell good Chinese stories, and achieve high-quality development of Chinese films.

[Editor in charge: Tang Wei]