With the booming rise of online live broadcast rooms, more and more silver-haired groups choose to shop in the live broadcast rooms. This has stimulated new momentum for the silver economy, allowing the elderly to enjoy the convenience of purchasing various products without leaving home, but also exposed the issues of noteworthy irrational consumption.

　　How should the elderly avoid irrational shopping in the live broadcast room?

　　Plan ahead and shop on demand. Before shopping online, you should set a shopping budget to avoid excessive consumption due to promotions or trusting anchors. Elderly people can make shopping lists with the help of their families and shop according to actual needs to avoid buying unnecessary products due to impulse.

　　Verify qualifications and identify authenticity. You can check whether the merchant has business licenses, brand authorization and other qualifications to avoid purchasing "three-no" products, especially those that claim to be "special effects" and "treat all diseases". Try to shop on formal e-commerce platforms and official live broadcast rooms, and avoid purchasing through unknown links or private transfers. We must strengthen our prevention for extremely low-priced products and be careful not to be deceived.

　　Think calmly and avoid impulsiveness. In order to sell goods, some live broadcast rooms will create a tense shopping atmosphere. When the elderly encounter limited-time rush shopping during live shopping, they might as well calm down for a few minutes to avoid regretting placing an order in a hurry. For products that are not sure whether to buy, you can communicate with your family first and listen to their suggestions. Be more careful when giving gifts such as red envelopes, eggs, etc. to prevent anchors from using this to build trust and sell high-priced products.

　　Before shopping in the live broadcast room, the elderly should understand the return and exchange policy of the product, check whether the product meets the "7-day no-reason return and exchange", etc., so as to avoid the inability to return and exchange after purchase.

　　During the consumption process, elderly consumers should pay attention to saving screenshots or screen recordings of pages with key information about the product, promotional commitments, live broadcast screenshots, chat records, purchase records, etc. with the written product key information. They can also consult customer service to clarify the content of the product so that when there is a consumption dispute, they can collect evidence to protect their rights in accordance with the law.

　　If elderly consumers find that their rights and interests are damaged, they must negotiate with the merchant and platform as soon as possible; if they cannot negotiate and resolve the problem, please call the 12315 hotline or make a complaint through the National 12315 platform. You can also search for "National Consumer Association Smart 315 Platform" on the web page or search for "National Consumer Association Smart 315" mini program on WeChat to make a complaint, and safeguard their legitimate rights and interests in accordance with the law.

　　(The author Zhang Luming is the director of the Legal and Public Affairs Department of the Anhui Provincial Consumer Rights Protection Committee, and was interviewed and compiled by our reporter Luo Yangqi)

[Editor in charge: Ran Xiaoning]