On Canadian supermarket shelves, a secret battle over identity is on the verge of goods. More and more products with Canadian maple leaf logos and national flag logos and text labels such as "Made in Canada", "Canadian Design", and "Proudly Serving Canadians" are increasing in Canada.

As tensions with neighboring countries intensify, Canadians have begun spontaneously boycotting U.S.-made goods in response to the Trump administration’s tariff threat and territorial annexation claims, The Wall Street Journal reported.

In order to cater to the growing anti-American shopping trend, merchants are promoting and beautifying their "Canadian descent", a practice called "maple leaf rinsing" or "maple leaf gilding" by the industry.

Canada "boycotts" American goods, and a "maple leaf" craze has set off on the shelves

Multinational giants are involved

Recently, many multinational companies have been found to have "mixed in" the products labeled "maple leaf", causing controversy.

Jinbao Soup has recently been involved in a label controversy. The Habitant series of pea soups under the American canned giant has aroused consumer doubts for being labeled "Canadian Design". On the Reddit forum, some netizens teased: "Is the recipe inspired by hiking in Banff National Park?" A company spokesperson explained that the label has been used since 2018, meaning that the product is developed according to Canadian taste preferences.

Political discourse continues to heat up this business movement. Leaders of the four major political parties competed to show off their "de-Americanized" shopping list during campaign debates, and the current Prime Minister Carney even vowed to quit all American alcoholic beverages.

Kraft Heinz was previously forced to clarify the comments that former Prime Minister Trudeau "recommended consumers to repurchase their competitor French's tomato sauce", emphasizing that its Quebec factory uses local tomato ingredients.

Canada "boycotts" American goods, and a "maple leaf" craze has set off on the shelves

The civil counter-responsive forces smelled business opportunities in this wave of "boycotting American goods" by the whole Canadian nation.

In February, Montreal-based tech entrepreneur Christopher Dip and his friend Alexandre Hamila launched an app called "Buy Beaver", which will rate the product based on its origin, source of the raw materials and brand owner. The app has been downloaded 150,000 times. (International Financial News)