On April 25, the health science popularization animation "Active Health Xiaojun Gang" jointly produced by Junfeng Technology and Beijing Radio and Television Station Kaku Children's TV was officially launched. Through 100 episodes of fun animation, the series integrates health knowledge into the daily life scenes of audiences of all ages, creating a new paradigm of healthy communication that combines education and entertainment.

"Active Healthy Xiaojun Gang" was launched for the premiere

Cross-border integration: animation helps popularize health knowledge

"Active Health Xiaojun Gang" presents a 100-episode health science popularization light comedy animation in the form of "unit drama + healthy easter egg". Through the interesting confrontation between "Health Agent Xiaojun" and "trick and affair", the abstract health theory is transformed into a visual behavioral guide.

The strategic cooperation between Junfeng Technology and Beijing Kaku Children's Satellite TV has achieved the innovative integration of popular health science and cartoon art. By creating the "Active Health Xiaojun Gang" series of animations, a health knowledge dissemination system is built in a form that teenagers like to watch, which not only strengthens the enlightenment education of the concept of "active health", but also opens up a new path for social value transformation for corporate public welfare practice. The animation specially sets a contrasting cute combination of "Health Agent Xiaojun" and "Panda Afu", which transforms abstract health theory into a visual behavior guide, and provides replicable innovative samples for the national health literacy improvement project.

Fast-paced plot: Combining education with entertainment to convey the concept of health

"Active Healthy Xiaojun Gang" breaks the stereotype of traditional popular science with "contrast cute + high-energy plot". It is mainly guided by Afu's hilarious "healthy crash scene", and the active health guardian Xiaojun launched a fun health rescue operation.

Each episode unlocks a "health theme copy". "Active Health Xiaojun Gang" adopts the "immersive scene-based popular science" model, uses the triple structure of "pain point interpretation + hardcore popular science + solution", and integrates interesting plots such as "short, flat and fast" brain-burning, intelligent competition, etc., and transforms the concept of "active health" into a perceived and practical "clearance secret".

At the same time, in each interesting plot, Xiao Jun transformed into a "grass planting expert", reaching the audience in a scene-based way of planting grass, planting healthy lifestyles and single items, achieving a "soft landing of dry goods", and accurately planting seeds of active and healthy.

Full age coverage: From knowledge popularization to behavior change

As a leading advocate of active health, Junfeng Technology uses "Active Health Xiaojun Bang" as a carrier to further convey the "4+1" concept of active health, namely balanced nutrition, appropriate exercise, adequate sleep, good mentality, and scientific intervention, strengthening the brand's professionalism in the field of health management.

"Active Health Xiaojun Gang" links Junfeng Technology's health guardian elf "Xiaojun" with Kaku star "Panda Afu", successfully entering the children, teenagers and family markets, realizing the "breaking circle" of brand audiences, and opening a new era of active health science popularization. Chen Xianfeng, chairman of Junfeng Technology, said: "Youth is the future of the motherland. Letting health awareness take root from a young age is our original intention to create "Active Healthy Xiaojun Gang". He said that Junfeng Technology has always paid attention to the growth and health of young people, actively contributes social value to the "Healthy China Strategy" and helps to improve the overall health level of the people.

Chen Xianfeng, Chairman of Junfeng Technology, delivered a speech

From "popularization of knowledge" to "behavior change", "Operational Health Xiaojun Gang" is using an innovative communication perspective to turn the concept of "Operational Health" into an animated memory for audiences of all ages. As the animation continues to be broadcast, it will not only become the "new textbook" for youth health education, but also make more people the number one responsible person for their health, but will also help the whole society to form a new trend of "active health and happy life" and inject lasting "new momentum" into the cause of health of the whole people.

[Editor in charge: Sun Hui]