Xinhua News Agency, Guangzhou, April 29 (Reporters Deng Ruixuan, Yang Shujun, Guo Xiang) The May Day holiday is approaching. Faced with the rising enthusiasm for travel, all parts of the country focus on innovation in cultural and tourism supply, optimize resource allocation, and launch diverse cultural and tourism new scenarios, injecting strong momentum into the holiday cultural and tourism market.

  "Colorful Packages" trigger a new cultural and tourism experience

  Want to experience life while walking around the city? Want to play several special projects a day? In order to meet tourists' diverse needs for the same destination and improve the cost-effectiveness of "check-in", many places across the country have launched sincere "holiday packages" to boost consumption with colorful cultural and tourism activities and stimulate new momentum for the integration of culture and tourism.

  Go to the sub-center of the city to enjoy the national beauty of more than 150,000 peonies, experience the charm of the national trend during the "Wandering in Baifuquan" Tourism and Culture Season, and experience the strong literary and artistic style at the "I'm in the Drum Tower" Life Festival... Zheng Fang, deputy director of the Beijing Municipal Bureau of Culture and Tourism, introduced that during this year's "May Day" holiday, Beijing will focus on diversified supply, business integration, boutique performances, etc., and launch more than 1,900 activities to unlock new ways of playing in the capital and enrich new cultural and tourism experiences.

  Intangible cultural heritage tour in Zhongshan City, Guangdong Province during this year's Spring Festival. Xinhua News Agency

  Zhongshan, Guangdong has launched more than 200 cultural and tourism activities with the main line of "cultural inheritance + consumption boost + ecological experience". Among them, the past 50 intangible cultural heritage exhibitions have connected the "Village BA" basketball game, food feast, folk art parade, etc., showing the cultural heritage and leisure life of the Guangdong-Hong Kong-Macao Greater Bay Area.

  The 137th Canton Fair, which is being held in Guangzhou, has added fuel to Guangdong's "May Day" cultural and tourism enthusiasm. Meituan Travel data shows that since mid-April, the search volume of "hotels near the Canton Fair Exhibition Hall" has increased by 137%, and the search volume of "foods near the Canton Fair" has increased by more than 80%.

  In order to better welcome this wave of "splashing traffic", the Guangzhou Municipal Bureau of Commerce has also launched the "Go Guangzhou" consumption matrix, integrating diversified consumption scenarios such as special exhibitions, variety of food, and boutique shopping, and actively promoting "buy and refund" business and cross-border payment convenience services, so that more domestic and foreign tourists can enjoy a high-quality and convenient consumption experience.

  The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Lantern Festival in Guangzhou will last until May 5, adding glory to the May Day holiday. Posted by Xinhua News Agency (photo by Xu Jianmei)

  Empowering technology to expand new boundaries of culture and tourism

  9 Mogao Grottoes spanning ten dynasties and nearly 300 high-fidelity art treasures... The "Rushi Mogao" Dunhuang Art Exhibition held by the Beijing Exhibition Hall has been included in the holiday "check-in" plan for many people. Lu Changcai, deputy general manager of CTO Group, introduced that this exhibition, which lasted three years, has a panoramic display of the thousand-year accumulation of Dunhuang art and the charm of Silk Road civilization through high-precision digital technology and manual restoration.

  Technology empowerment is becoming a "booster" for the high-quality development of the cultural and tourism industry. During this May Day holiday, many places launched "Technology + Culture and Tourism" projects to expand new boundaries for tourists to interpret culture and experience beautiful scenery.

  In the coastal city of Dalian, the "high-energy" gameplay of "low-altitude economy + ocean tourism" allows tourists to overlook the magnificence of the Xinghai Bay Cross-Sea Bridge and the winding urban coastline from the air. On April 26, the island tour routes of "Seeing Dalian in the Air" and "Sea Dalian" were opened. Visitors can fly to the clouds and see romantic Dalian from a different angle.

  On April 26, the "Air View Dalian" route was opened. Xinhua News Agency

  The "Chinese War Dance" heroic song is popular all over the country, and now this intangible cultural heritage has a new way of playing it. As the May Day holiday approaches, the "Chaoqi Yingge AI Digital Space Experience Hall" opens in Shantou. In this "black technology" venue, tourists can wear VR equipment to immerse themselves in the English song performance and experience the holographic plot interaction.

  Open up new ways of cultural tourism

  Crossing mountains and seas just to go to a performance. The reporter noticed that during the May Day holiday, music festivals, concerts, e-sports events, etc. were launched in many places across the country, opening up new places for young people to take a vacation.

  Meituan Travel data shows that on the eve of May Day, the search volume of "Music Festival Supporting Makeup" increased by 179%, and the proportion of searchers to "post-00s" groups exceeded 30%. Shenzhen citizen Jiang Xinying plans to go to Dongguan to participate in the music festival on May Day, "relax and relieve stress with the music" and spend this holiday in a "micro vacation".

  In recent years, various places have made efforts and "opened their brains" to introduce new cultural and tourism scenarios to make tourism interesting and stimulate new cultural and tourism consumption formats.

  This is the Zili Village Diaolou Scenic Area photographed on April 10, taken by Kaiping City, Guangdong Province. Photo by Xinhua News Agency reporter Xiao Ennan

  Starting from the stone road on Sansanxu Street in Jiangmen, "Storm" all the way to Kaiping Diaolou to experience the time and space charm of "Let the Bullets Fly"... Not long ago, Guangdong released twelve themed tourism routes "Travel with Film and Television", allowing tourists to appreciate the natural scenery and cultural style as the connotation of film and television works.

  Hengdian Film and Television City, located in Jinhua, Zhejiang, has also ushered in the "May Day" cultural and tourism consumption boom. A new cultural and tourism model of "hotels are destinations" is being created here, refreshing the traditional vacation model with the innovative experience of "staying in movie scenes", becoming a "Internet celebrity check-in place" for young tourists and parent-child families.

  According to the person in charge of hotel management of Hengdian Film and Television City, the current "May Day" property booking rate of the two major theme hotels has reached 70%. During the holidays, a limited edition "Spring Studio" experience event will be launched, allowing tourists to leave their screen memories in the fantasy journey of reality and light and shadow. (Participated reporters: Xiong Jiayi, Duan Jingjing)

[Editor in charge: Wang Mengmeng]